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The platform for your digital customer relationship

Customers become regulars.

ViSpecs keeps your store connected to your customers between two pairs of glasses: from the first contact through the digital glasses record to the next purchase. Appointments, requests, customer files and aftercare come together in one place.

You advise. ViSpecs keeps the contact.

Get started How it works
digital, between purchases tooCustomer relationship
digital, always to handGlasses record
in EuropeHosting
Repeat purchaseback in your store
Reorderlenses from the app

The challenge

Sound familiar?

The most expensive customer is the one you already had and never see again.

Years pass between two pairs of glasses. In that time your customers hear nothing from you.

Contact lenses get reordered online, because reordering with you would mean a phone call.

You don't know who hasn't been in for three years, or who is due for new glasses.

Glasses records and customer data sit on paper or scattered across several systems.

Requests arrive via phone, email and social media. Aftercare falls through the cracks.

The solution

One platform. From the first request to the next purchase.

ViSpecs connects an app for your customers with a platform for your business. Prospects arrive with a vision profile and a digital record, the consultation is captured digitally, and afterwards the contact does not break off: messages, aftercare, reordering and the next appointment all run through the same file.

Less paper and fewer phone calls are the side effect.

Compatibility

ViSpecs does not replace your existing optician software. It runs alongside it and takes over the digital customer relationship. No system migration, no risk to daily business.

The customer lifecycle

The circle ViSpecs closes.

Most systems end at the sale. The platform only really starts there.

Up to the sale

Request
Consultation
Purchase

Every system gets this far. After that, you lose the contact.

After the sale

Digital record
Aftercare
Repeat purchase

This is where ViSpecs keeps working and leads customers back to you.

The next purchase starts with you again. ViSpecs supports you with chat and appointment requests.

For opticians

How to start with ViSpecs

In a few minutes
01

Set up your store

Register your business and add your profile, opening hours and services. It only takes a few minutes.

By invitation
02

Connect your customers

Existing customers and new prospects join through the app, with vision profile, glasses record and appointment request.

From day one
03

Stay connected

You advise in store, capture everything digitally and stay in touch through chat, aftercare and reordering.

The software at a glance

Intuitive, clear, ready to use from day one.

From the first enquiry to the finished vision profile: run your entire business from one intuitive platform.

01

Every enquiry lands in one place.

Appointment and price enquiries land in one inbox, with vision profile and glasses record already attached.

Open enquiries All enquiries →
Appointment 4Price 2Lenses 1
MK Marie KernComplete glasses · Preferred Mon, 2:30 pm New Reviewing
LB Lukas BauerFrame · Preferred Tue, 9:00 am Reviewing
SH Sophie HuberContact lenses · Preferred Tue, 4:15 pm Proposed
TW Thomas WeberLenses · Preferred Wed, 11:00 am Proposed

02

One calendar your team can trust.

Propose, confirm, reschedule. The calendar stays the single source of truth.

Calendar 11 – 15 May Week →
Mon
Tue
Wed
Thu
Fri
09111315
Eye testM. Kern
CollectionJ. Reiter
FittingL. Bauer
Eye testT. Weber Proposed Confirmed
ConsultationA. Gruber
CollectionP. Moser
Eye testC. Pichler

03

The record goes digital, and stays there.

Capture prescription values digitally: right and left separately, with every measurement.

04

Your day, the moment you sign in.

The day’s appointments, enquiries and messages at a glance.

Today 3 of 5 done Calendar →
Repeat purchases
04912 ▲ 18 %
Reorders
0369 ▲ 12 %
New appointments
091824 ▲ 31 %
09:00 Marie Kern · Eye test Completed
10:30 Lukas Bauer · Fitting Confirmed
13:15 Sophie Huber · Consultation Confirmed

The customer's view

What ViSpecs looks like for your customers.

Your customers get the app or a web app. What you capture in store is there when they need it, and what happens there lands in your customer file.

The digital record in the app

01

You send the invitation

The invitation goes out by email from the customer file. Walk-ins are created in store and invited in the same step.

02

Your customer connects

Install the app or use the web app, create an account, done. Your store then sits in their profile as their optician, with your opening hours and services.

03

Both sides see the same file

You keep values, appointments and aftercare in the platform. Your customers see their record, vision profile and appointments in the app, and reply from there.

In the app
View the glasses recordRequest an appointmentReorder lensesSend a message
More about the app

What comes out of it

Four outcomes you can hold us to.

Not a feature list, but what actually lands in the store. Next to each one, what makes it possible.

How

More repeat purchases

Years pass between two pairs of glasses. ViSpecs keeps the contact alive in that time, so the next purchase happens with you.

  • Digital record in the app
  • Aftercare & reminders

More contact-lens reorders

People reorder where their lens data lives. If that is your app, it is not the online shop.

  • Lens record & wear data
  • Reordering from the app

Fewer lost existing customers

You can see who hasn't been in for a long time and reach out deliberately, instead of hoping someone walks past.

  • Customer file with history
  • Targeted reactivation

Higher revenue per customer

Vision profile and history are ready before the appointment. The conversation starts with the need, not with data entry.

  • Vision profile up front
  • Price requests with a quote

Features

Everything for the customer relationship in one place.

From the first request to the next purchase.

Customer file (CRM)

Searchable, filterable, with each person's full history. Add new customers in seconds.

Glasses & contact-lens records

Capture, edit and share values digitally, including all measurement and fitting data. No more paper records.

Contact-lens reordering

Your customers reorder lenses right in the app, based on the values on file. No phone call, no online shop.

Appointments & calendar

Appointment requests land in one inbox. Propose, accept or decline, right in the week or day calendar view.

Real-time messaging

Chat directly with your customers: questions, scheduling and aftercare in one place.

Price requests

Customers request a quote, you reply with a concrete price. Traceable and without phone tag.

Vision profile & recommendations

Capture the vision profile and get matching lens and frame recommendations as a basis for the consultation.

Branches & team

Manage multiple locations with their own profiles. Roles and permissions per team member.

Dashboard & insights

Appointments, open requests and unread messages at a glance, plus insights into your customer base.

Why ViSpecs?

The difference, day to day.

Until now
Contact breaks off after the sale
Lenses get reordered online
Nobody knows who hasn't been in for years
Paper glasses records get lost
Requests scattered across phone, email and social media
New software means a system migration
With ViSpecs
Chat, aftercare and reminders keep the relationship
Reordering from your app, with your values
Customer file with history and targeted reactivation
Digital glasses and lens records, available any time
One inbox for appointments, prices and messages
Runs alongside your existing optician software

Does it pay off?

How many extra repeat purchases does ViSpecs need to pay for itself?

Run it with your own numbers. The result is a model based on your assumptions, not a promise.

0.7 extra pairs of glasses per month

cover the cost of Starter · €189/mo. Every further purchase and every lens reorder sits on top.

+€7,236 per year after ViSpecs cost, based on the assumptions below

Made in Austria

A platform that lasts.

ViSpecs is built by an experienced software team in Austria. Your customer data, glasses records and appointments run on a platform built for the long haul: GDPR-compliant, with hosting and data in Europe.

We're not selling you an off-the-shelf tool, but a partner for your optical business, today and for the years to come.

Made in Austria

built in Austria

GDPR-compliant

hosting & data in Europe

Included

updates, backups & support

Secure

controlled data sharing per customer

Pricing

Plans & pricing

Monthly flat fee. No setup cost. Cancel any time.

Starter
€189 /mo

Single stores going digital.

Coming soon
  • Digital customer management
  • Glasses & contact-lens records
  • Vision profile, recommendation & advice
  • Price requests, appointments & aftercare
  • Real-time customer messaging
  • Contact-lens reordering
  • Automated reminders
  • Day-to-day business insights
  • 1 location included
  • up to 1,250 customer records
  • 60 credits per month
Most popular Business
€379 /mo

Stores running several branches as one company.

Coming soon
  • Everything in Starter
  • Branch management & central administration
  • One customer file across all locations
  • Cross-location appointments & calendar
  • Move customers between branches
  • Calendar feeds per branch
  • 2 locations included
  • up to 1,750 customer records
  • 110 credits per month
Growth
€579 /mo

Growing businesses steering their locations centrally.

Coming soon
  • Everything in Business
  • Per-branch reports
  • Cross-location analytics
  • Central performance overview
  • Advanced campaigns & customer outreach (coming soon)
  • Priority onboarding & support
  • 3 locations included
  • up to 2,750 customer records
  • 250 credits per month

Registration opens shortly.

Enterprise

Chains and businesses with many locations.

Contact us
Included in every plan
  • Team, roles & permissions
  • Data sharing & consent
  • Hosting, SSL, backups & updates
  • GDPR-compliant, hosting in Europe
  • Support & app connection to your customers

One credit represents a customer interaction (e.g. a consultation or order).

Per-branch reports, cross-location analytics and the central performance overview are being rolled out over the course of 2026.

All prices exclusive of VAT.

Digital, personal, trusted

Ready for more regulars?

Get started, no commitment. No setup fee.

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